Common Questions

What’s the difference between insights, concepts and stories?

Everything here had to teach me something. The categories are about how I organized these ideas in my head (even if it’s not an exact science):

Insight: Standalone observation; the test is “That’s interesting”.

Concept: Named, transferable idea; the test is “That’s a tool I can use”.

Story: A specific case you draw the lesson from; the test is “That shows it”.